Having a wack old phone means carrying a certain level of Phone Shame. Everyone wants the hottest new phone, except maybe drug dealers, they want something disposable with an accessible sim card. If you're a drug dealer don't ever get an iPhone, that sim card is hard to get out! Anyway, it was hard for people with Phone Shame find out if they could upgrade to a new smartphone without waiting on the phone with some tool at a call center in Des Moines.

Enter the 'Phone Shame Eliminator' - the first online tool for finding out instantly if you were eligible for a smartphone upgrade. We even let people create customized ringtones to send their friends to shame them into checking their eligibility. Thousands of people found out they were eligible for a new smartphone from Best Buy. Maybe even some drug dealers, who knows.